Till today early morning I was experimenting with Photoshop. I found new really cool plug in which actually give some refined look to my photographs I already taken.
From yesterday I was thinking about brand and design. Because even in my MA design class I can see most of the designers wanted Brand not only the work of graphic designers, it should be the feel and experience inside and outside the space. They see brand as a 'design motivation' rather than 'design & art'.
I watched a presentation by David Butler who is vice president of Coca-Cola Brand. From his point of view, we need to think 10 years further as a designer and predict the system which will be more helpful to us. 10 years from now we will see thrice the population; India will have millionaires which will be equal to the population of Canada and Australia. Just Imagine if this will happen, the responsibility of designers will change from,
1. Art & design to Design & Innovations
2. Designing things to Designing systems
3. Creating ideas to creating values
4. Linear problems to wicked problems
5. The world of design to Design of the world
Therefore it will not only remain about self approach, it will be an open source approach to the world.
Bill Gates in the early 21st century gave the next 10 years view, he said 2000 to 2010 will be mainly about networking... yes it was true to greater extent, facebook, orkut, MySpace were the dominated names of these centuries but now we are in the stage where we need to set the goals from 2010 to 2020.
The phase will be a very important because we are on the edge of saving our planet and making a sustainable progress towards new approach.
Structure --- behaviour --- results will be the key.
You need to focus on hierarchy of this system, not just results! Results are depending on behaviour of the system but we cannot change the behaviour without building a better structure!
So, the future will not be only on green or sustainable design. Green terminology will evolve further & It will be on productive thinking and functional approach to creative values.
From yesterday I was thinking about brand and design. Because even in my MA design class I can see most of the designers wanted Brand not only the work of graphic designers, it should be the feel and experience inside and outside the space. They see brand as a 'design motivation' rather than 'design & art'.
I watched a presentation by David Butler who is vice president of Coca-Cola Brand. From his point of view, we need to think 10 years further as a designer and predict the system which will be more helpful to us. 10 years from now we will see thrice the population; India will have millionaires which will be equal to the population of Canada and Australia. Just Imagine if this will happen, the responsibility of designers will change from,
1. Art & design to Design & Innovations
2. Designing things to Designing systems
3. Creating ideas to creating values
4. Linear problems to wicked problems
5. The world of design to Design of the world
Therefore it will not only remain about self approach, it will be an open source approach to the world.
Bill Gates in the early 21st century gave the next 10 years view, he said 2000 to 2010 will be mainly about networking... yes it was true to greater extent, facebook, orkut, MySpace were the dominated names of these centuries but now we are in the stage where we need to set the goals from 2010 to 2020.
The phase will be a very important because we are on the edge of saving our planet and making a sustainable progress towards new approach.
Structure --- behaviour --- results will be the key.
You need to focus on hierarchy of this system, not just results! Results are depending on behaviour of the system but we cannot change the behaviour without building a better structure!
So, the future will not be only on green or sustainable design. Green terminology will evolve further & It will be on productive thinking and functional approach to creative values.
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